Home / News / Viterra Inc. Renews Official Sponsorship of the Canadian Para-Equestrian Team for another Year


Viterra Inc. Renews Official Sponsorship of the Canadian Para-Equestrian Team for another Year | Print |

viterraFebruary 3, 2010 — Para-Equestrian Canada is pleased to announce that Viterra Inc., a global food ingredients company and Canada’s leading agri-business, has signed on for another year as an official sponsor of the Canadian Para-Equestrian Team.

The Canadian Para-Equestrian Team has proudly partnered exclusively with Viterra for the past year. Viterra has been instrumental in supporting the team in their competition endeavours, which have included Team Gold at the WindReach International CPEDI3* held in May 2010 in Ashburn, ON, and best ever Team World Championship finish of eighth place at the 2010 Alltech World Equestrian Games (WEG). Also, Canada’s Lauren Barwick finished in fourth place in the Grade II Freestyle and Team tests, riding her 16-year-old Dutch Warmblood mare and 2008 Paralympic individual gold and silver medal partner Maile, at WEG.

“Viterra is an ideal partner for our Para-Equestrian team,” said Equine Canada CEO, Akaash Maharaj. “We are delighted to renew our alliance with Viterra, and to continue our work with the organization in advancing the cause of our sport and the interests of our human and equine athletes.”

Through its Feed Products Group, Viterra provides nutritional expertise and formulates and manufactures livestock and animal feed from its feed mills in Canada and the United States. Given Viterra’s focus on animal nutrition and related performance, the partnership is a natural fit. Available at dealers across Western Canada, Viterra's ProForm brand of premium equine products has a range of feed suited to optimize the performance of equine athletes.

“As an international ingredients supplier our commitment to excellence is further demonstrated through our partnership with the Canadian Para-Equestrian Team,” said Bill Mooney, Senior Vice-President of the Feed Products Group for Viterra. “Just as Viterra provides ingredients in the foods athletes rely on to give them the strength to succeed, our equine customers rely on our ProForm brand of premium equine feed to ensure their animals perform at their best.”

Canada’s Para-equestrian athletes have had tremendous international success over the past number of years, helping to propel the discipline into the spotlight. The Canadian Para-equestrian athletes are well positioned leading up to the 2012 Paralympic Games, where they will be striving for performance excellence.

About Viterra Inc.

Viterra Inc. provides premium quality ingredients to leading global food manufacturers. Headquartered in Canada, the global agribusiness has extensive operations across Western Canada, the United States, Australia, and New Zealand, with Adelaide, Australia as the base for Viterra's Southeast Asian operations. Our growing international presence also extends to offices in Japan, Singapore, China, Switzerland, Italy, Ukraine and Germany. Driven by an entrepreneurial spirit, we operate in three distinct businesses: grain handling and marketing, agri-products, and value-added processing. Our expertise, close relationships with producers, and superior logistical assets allow the company to consistently meet the needs of the most discerning end-use customers, helping to fulfill the nutritional needs of people around the world. For more information, please visit www.viterra.ca.

About Para-Equestrian Canada

Para-Equestrian Canada is the Equine Canada committee responsible for developing programs for athletes with a physical disability, and implementing the Para-Dressage high performance program. Para-Equestrian is one of Canada’s most successful international disciplines, achieving an individual gold medal and an individual silver medal at the 2008 Paralympic Games, as well as two individual bronze medals at the 2004 Paralympic Games.

About Para-Equestrian Sport

Para-Equestrian sport provides riders with a physical disability the opportunity to compete against other riders with similar abilities. Riders are given a “Grade” based on their functional ability, and are judged on their riding skill against other athletes of the same Grade.  There are five grades of competitions in dressage, with Grade IA representing the more severely impaired riders, and Grade IV representing the least severely impaired riders. Many Para-Equestrian athletes also compete alongside able-bodied competitors in Equine Canada competitions. At the grass roots level, Para-Equestrian encompasses a number of different disciplines, while the international stream focuses only on Para-Dressage.  For more information, please visit www.equinecanada.ca/para-equestrian.

About Equine Canada

Equine Canada is Canada’s national governing body for equestrianism.  A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry.  Equine Canada is recognised by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organisation representing equestrian sport and equine interests. For more information about Equine Canada, please visit www.equinecanada.ca.