|Viterra Inc. Becomes an Official Sponsor of the Canadian Para-Equestrian Team||| Print ||
September 14, 2009 — Para-Equestrian Canada is pleased to announce that Viterra Inc, Canada’s leading agri-business, has become an official sponsor of the Canadian Para-Equestrian Team.
“As a Canadian firm that is an established leader in the international equine market, Viterra is an ideal partner for our Para-Equestrian team, whose medal-winning successes at last year's Paralympics now set the stage for greater triumphs at next year's World Equestrian Games,” said Equine Canada CEO, Akaash Maharaj. “We are delighted with this new alliance, and look forward to working with Viterra to advance the cause of our sport and the interests of our human and horse athletes.”
Through its Feed Products Group, Viterra provides nutritional expertise and formulates and manufactures livestock feed from its Unifeed mills in Canada and Hi‑Pro mills in the southern United States. Given Feed Products Group’s focus on animal nutrition and related performance, the new partnership is a natural fit.
“As an international ingredients supplier our commitment to excellence is further demonstrated through our partnership with the Canadian Para-Equestrian Team,” said Bill Mooney, Senior Vice-President of Feed Products Group for Viterra. “Just as Viterra provides ingredients in the foods athletes rely on to give them the strength to succeed; our equine customers rely on our Pro-Form brand of horse feed to ensure their animals perform at their best.”
Canada’s Para-equestrian athletes have had tremendous international success over the past number of years, helping to propel the discipline into the spotlight. The Canadian Para-equestrian athletes are well positioned leading into the 2010 World Equestrian Games and 2012 Paralympic Games, where they will be striving for performance excellence.
About Viterra Inc.
Viterra Inc. is a global food ingredients agribusiness headquartered in Canada. The Company has extensive operations and distribution capabilities across Western Canada, as well as in Australia and New Zealand, with Adelaide, Australia being Viterra's base for its Southeast Asian operations. Viterra also has offices and operations in the United States, Japan, Singapore, China, Switzerland, and a joint venture in Ukraine. The Company is diversified into sales and services of crop inputs and equipment, grain handling and marketing, livestock feed, food and malt processing and financial products. These operations are complemented by value-added businesses and strategic alliances, which allow Viterra to leverage its pivotal position between growers and destination customers. The Company's common shares are listed on the TSX under the symbol VT. In Australia, Viterra's Chess Depositary Interests (CDIs) are traded on the Australian Securities Exchange (ASX) under the symbol VTA. For more information, please visit www.viterra.ca.
About Para-Equestrian Canada
Para-Equestrian Canada is the Equine Canada committee responsible for developing programs for athletes with a physical disability, and implementing the Para-Dressage high performance program. Para-Equestrian is one of Canada’s most successful international disciplines, achieving an individual gold medal and an individual silver medal at the 2008 Paralympic Games, as well as two individual bronze medals at the 2004 Paralympic Games.
About Para-Equestrian Sport
Para-Equestrian sport provides riders with a physical disability the opportunity to compete against other riders with similar abilities. Riders are given a “Grade” based on their functional ability, and are judged on their riding skill against other athletes of the same Grade. There are five grades of competitions in dressage, with Grade IA representing the more severely impaired riders, and Grade IV representing the least severely impaired riders. Many Para-Equestrian athletes also compete alongside able-bodied competitors in Equine Canada competitions. At the grass roots level, Para-Equestrian encompasses a number of different disciplines, while the international stream focuses only on Para-Dressage. For more information, please visit www.equinecanada.ca/para-equestrian.
About Equine Canada
Equine Canada is Canada’s national governing body for equestrianism. A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry. Equine Canada is recognised by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organisation representing equestrian sport and equine interests. For more information about Equine Canada, please visit www.equinecanada.ca.