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Equine Canada Export Market Development on Facebook | Print |
October 2, 2010 — The 2010 Alltech FEI World Equestrian Games are in full swing, and the Equine Canada Export Market Development program is celebrating the participation of the Canadian-bred horses competing in the Games by profiling them on Facebook.

“The program’s participation at the Games is exciting on so many levels,” said Susan Stewart Equine Canada Breeds & Industry Division coordinator Export Market Development. “It gives us an opportunity to create awareness of Canadian-bred horses with enthusiasts from around the world, and we can do this by demonstrating in a very tangible way that Canada produces horses that are able to meet the stringent criteria to be selected for a national team. Nineteen Canadian-bred horses were short listed to the Canadian Equestrian Team for the 2010 Alltech FEI World Equestrian Games which is nearly 30 per cent.”

The Facebook page was initially launched to a smaller audience in the spring of 2010, chronicling two of this year’s initiatives that were a part of the Equine Canada Export Market Development Strategy.  This included the first installments in a series of seminars that provided horse breeders in Canada with information and insights on how to market horses internationally. The second initiative was an export trade mission to Argentina.

“The initiatives managed by the strategy are mapped out in an application to the AgriMarketing Program offered by Agriculture and Agri-Food Canada well before the funds are granted,” continued Stewart.  “It is a cost-sharing program whereby the government matches dollar-for-dollar the amount of money contributed by industry and the goals and outcome are documented and reported back to the government. We wanted to find a way to let our industry stakeholders participate in our efforts in a more interactive and timely way. By making updates to the page as we engage in the activities, new ideas are generated, and the experience and findings become much richer and deeper.  At the same time, we let those who may be interested in doing trade with Canada’s equine industry gain greater awareness of our strengths and willingness to do business.”

Among the information profiled on the program’s Facebook page is a photo excerpt from a special edition book that was published for the Games, entitled From Meadows to Medals—The Canadian Equine Experience.  The 100-page book includes short biographies of the competitors shortlisted to the Canadian Equestrian Team, a listing of all of Canada’s breed associations and the regional programs and organisations that help foster Canada’s mature equine industry. Special features in the book include a review of the unique environment in which Canadian-bred horses are reared and equine health care and education.  It also celebrates the tradition of horse sport and takes a look at both the historic milestones and current programs available in Canada. 

The Equine Canada Export Market Development Facebook page can be found at www.facebook.com/ECExport

This initiative is partially funded by the AgriMarketing Program of Agriculture and Agri-Food Canada and is in support of Canada Brand for food and agriculture.

About Equine Canada Breeds & Industry Division

Equine Canada Breeds & Industry Division provides a structure for breed organisations and industry partners operating in Canada to unite as a coalition under the national federation of Equine Canada. It provides a forum from which to seek and exchange information between Equine Canada, Canadian stakeholders, the Government of Canada and foreign entities. The Breeds & Industry Division works to promote and assist a vibrant equine industry and to affect policy in Canada. Breed organisations and industry partners share resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector and to ensure its future viability.

About Equine Canada

Equine Canada is Canada’s national governing body for equestrianism.  A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry.  Equine Canada is recognized by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organization representing equestrian sport and equine interests. For more information about Equine Canada, please visit equinecanada.ca.