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Export Preparedness Seminars Pave an Exciting New Path | Print |
Dr. Alain Moreau, Senior Veterinary Officer, Canadian Food Inspection AgencyMarch 31, 2010 — The latest Equine Canada Export Preparedness Training seminars in the cross-Canada series were held in Guelph, ON, on March 27, and Kemptville, ON, on March 28, 2010.  Speakers and topics were selected to provide attendees with the tools required to strengthen Canada’s ability to export horses and equine genetics to countries around the world.  Breeders, along with other stakeholders involved in the business of rearing, developing and marketing horses, were in attendance.

“While the series revolves around a core body of information developed by Equine Canada, we brought together speakers from Gencor, Sea Air Freight Forwarders, Agriculture and Agri-Food Canada’s Canada Brand, Export Development Canada and the Canadian Food Inspection Agency (CFIA) who do business in the areas where the seminars were held,” said Susan Stewart, Equine Canada Breeds & Industry Division, Coordinator Export Market Development.  “The results are two-fold.  Attendees had the opportunity to learn from these speakers who have extensive experience and a deep understanding in their fields, and attendees are also invited to contact these professionals in the future, so that they can leverage off of the expertise they offer and ultimately, increase the export trade of horses and genetics.”
Dr. Alain Moreau, Senior Veterinary Officer, Canadian Food Inspection Agency
Seminar Sound Bites

•    Export of equine semen from Canada to countries other than the USA increased from 987 units in 2007 to 5,772 units in 2009; more opportunities for the increase in the export of horses and genetics have been identified

•    A recent study concluded that conception rates in horses inseminated with frozen semen were increased by 31% with the use of INRA-Freeze

•    Export Development Canada offers protection against foreign buyers’ failure to pay with coverage up to 90%

•    Equine businesses involved in the export of Canadian-bred horses can design their websites, brochures and other marketing materials under the Canada Brand program offered by Agriculture and Agri-Food Canada which includes the use of design materials and guidance at no cost

•    CFIA will work with breeders to meet the strict requirements for exporting equine semen to the European Union and other countries around the world

•    An initiative is underway to establish a Made-in-Canada message for use by equine producers; all stakeholders will be invited to participate

•    The Equine Canada Export Market Development Strategy has identified 94 activities in which 16 breed associations and Equine Canada will participate in during the 2010-2011 time-frame. Activities include research, incoming and outgoing trade missions, advocacy, training and education, trade shows, and promotional and branding projects

More Seminars to Share

To ensure availability of seminar information to individuals in other locations in Canada, continuation of the seminar series is planned.  Additional information on how these seminars will be offered will be made available once funding for the 2010-2011 period has been confirmed.

Partnership to Advance Canadian Export

The Export Preparedness Training Seminars and other initiatives managed by the Equine Canada Export Market Development Strategy are partially funded by the AgriMarketing Program of Agriculture and Agri-Food Canada, which aims to enhance marketing capacity and competitiveness of the Canadian agriculture, agri-food, fish and seafood sectors.  To find out more about the 2010-2011 initiatives, contact Susan Stewart at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (613) 826-1155.

This initiative is partially funded by the Agri-Marketing Program of Agriculture and Agri-Food Canada and is in support of Canada Brand for food and agriculture.


About Equine Canada Breeds & Industry Division

Equine Canada Breeds & Industry Division provides a structure for breed organizations and industry partners operating in Canada to unite as a coalition under the national federation of Equine Canada. It provides a forum from which to seek and exchange information between Equine Canada, Canadian stakeholders, the Government of Canada and foreign entities. The Breeds & Industry Division works to promote and assist a vibrant equine industry and to affect policy in Canada. Breed organizations and industry partners share resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector and to ensure its future viability.

About Equine Canada

Equine Canada is Canada’s national governing body for equestrianism.  A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry.  Equine Canada is recognized by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organization representing equestrian sport and equine interests. For more information about Equine Canada, please visit equinecanada.ca.