|Equine Export Preparation Training Clinic to be Held in Ontario in February||| Print ||
February 13, 2008 - Equine Canada Breeds & Industry Division, Export Market Development Strategy and the Canadian Jumper Development Series will be hosting an Equine Export Preparation Training Clinic on February 29–March 1, 2008.
The two-day course will be held at Halton Place, a hunter/jumper tournament facility in Halton Hills, ON. The clinic will be beneficial for Canadian breeders, sales facilities and individuals interested in learning more about exporting Canadian bred and produced horses. The clinic will feature industry speakers who will discuss topics relevant to Canadian producers when implementing an export strategy.
Day One, “Breeding Canadian Horses for Domestic and International Markets,” will highlight specific issues for breeders, including type, quality, training, bloodlines and turnout requirements for Canadian bred and produced horses when positioned to target export markets. Participants will also learn about when to buy and when to sell, what potential buyers are looking for and the benefits of registering Canadian bred and produced horses with Canadian breed registries.
Day Two, “Sales and Branding in an International Climate,” will target topics such as international trade negotiations and logistics of sale, the current domestic and international market climate, sales and branding of Canadian bred and produced horses and breed/sales operations, and the value of the customer experience in the sales cycle. Participants will learn how to build a buyer list, how to negotiate a sale and how to facilitate shipping to foreign countries once the sale is complete.
About Equine Canada Breeds & Industry Division
Equine Canada Breeds & Industry Division provides a structure for the more than 40 breed organizations operating in Canada to unite as a coalition under the national federation of Equine Canada. It provides a forum from which to seek and exchange information between Equine Canada, Canadian stakeholders, the Government of Canada and foreign entities. The Breeds & Industry Division works to promote and assist a vibrant equine industry and to affect policy in Canada. Breed organizations and industry partners share resources and expertise with unity of purpose to increase the long-term profitability of Canada's equine sector and ensure its future viability. Visit equinecanada.ca for complete information about the Equine Canada Breeds & Industry Division.