|Feds Invests $409,000 in Support of Breeds & Industry Work||| Print ||
June 9, 2007 --- Member of Parliament for Calgary Centre, Mr. Lee Richardson, announced today on behalf of the Honourable Chuck Strahl, Minister of Agriculture and Agri-Food and Minister for the Canadian Wheat Board, that the federal government will invest $409,000 this year in support of the ongoing international market development work of Equine Canada’s Breeds & Industry Division.
"Canadian-bred horses are ‘hardy stock’ - they are bred and raised in an agricultural environment, under Canada’s stringent animal health regulations,” said Mr. Richardson. “Canada’s experienced horsemen, as well as our skills and knowledge in herd and health management speaks to the high standards of our industry. We produce some of the finest horses in the world, and Canada’s New Government is proud to help Equine Canada develop the brand and get the word out there.”
The announcement was made during a National Horse Week networking breakfast hosted by the Breeds & Industry Division at Spruce Meadows, in Calgary, Alberta.
“The partnership of industry and government to advance Canada’s equine sector as a producer of world-class horses is critical to the long-term success of our value-added agriculture industry,” said Equine Canada President Al Patterson. “On behalf of the Breeds & Industry Division of Equine Canada and its members, I wish to thank the Government of Canada for this funding which the equine industry will match dollar for dollar for a total budget of more than $800,000.”
Agriculture and Agri-Food Canada is providing funding through its Agriculture and Food International (CAFI) program. The goal is for Canada to gain international recognition as a world leader in supplying high quality, safe and innovative products produced in an environmentally responsible and sustainable manner. Opportunities are maximized by supporting industry action to improve market access, build Canada’s reputation, ensure an understanding of the changing demands of the global marketplace, align domestic development to meet these global market demands, and support international development.
The funding invested by the federal government will be used in 47 projects spearheaded by 13 member breed associations participating in the Equine Canada Export Market Development Strategy in 2007-2008 which aims to “brand Canada” as a quality producer of horses suitable for racing, FEI and non-FEI sport, breed specific competition, recreation and breeding. Projects include the development of generic promotional materials for distribution outside of Canada, attendance at international trade shows and meetings, training in export preparedness, and the hosting of foreign delegates coming to Canada to view Canadian-bred stock. The target markets include Australia, Brazil, Chile, the Caribbean, France, New Zealand, United Kingdom, United Arab Emirates, and the United States.
“Canada’s equine producers are committed to excellence,” said Kim Berlie, Equine Canada Director and Breeds & Industry Council member. “The Canadian Agriculture and Food International (CAFI) program is a crucial component in securing opportunities in the highly competitive international marketplace for our producers,” she added.
The Breeds & Industry Division of Equine Canada is the national “coalition” of equine breed associations and industry members. It provides a forum for members to seek and exchange information between Equine Canada, Canadian stakeholders, the Government of Canada and foreign entities, and it helps to affect policy in the areas of equine health and industry developments with the purpose of increasing the long-term profitability of Canada’s equine sector.
Equine Canada is a member-based non-profit association that represents, promotes and services Canada’s equine community and industry. Its core areas of activity involve sport, equine health and welfare, education and safety, governance and marketing, representation and communication. Equine Canada is recognized by Sport Canada, Agriculture and Agri-Food Canada, the International Equestrian Federation (FEI), the Canadian Olympic Committee and Canadian Coaching Association of Canada as the national organization representing equestrian sport and equine interests in Canada. Visit equinecanada.ca.
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