March 4, 2010 — The locations and dates of the next two Equine Canada Export Preparedness Seminars have been established for the month of March, following the first in the series that was held in Montreal, QC, in February during Equine Canada’s Annual Convention. Additional seminars will be held across Canada throughout the year.

On Saturday, March 27, 2010, an equine export preparedness seminar will be held at the Gencor Head Office, Fire Route # 5653, HWY # 6, Guelph, ON, N1H 6J2, from 9:00 a.m. to 3:00 p.m.

On Sunday, March 28, 2010, the third export preparedness seminar in the series will be held from 9:00 a.m. to 3:00 p.m. at the Kemptville College Campus in the A.M. Barr Arena classroom, 830 Prescott Street, Kemptville, ON, K0G 1J0. 

The seminars will explore topics such as an overview of the challenges and opportunities in new and traditional target markets, equine import and export history in these markets and Canada’s relationship with them, what the Semex Alliance can do for Canadian horse breeders, procedures and case studies for shipping horses and genetics to other countries, Agriculture and Agri-Food Canada’s “Canada Brand” and its value proposition, and the Equine Canada Industry Division as an export marketing partner for trade shows and trade missions.

“Canadian horse breeders have faced additional challenges in the past several years due to the worldwide economic downturn.  These challenges remind us that we must continually find ways to expand trade beyond our existing client base in our traditional markets,” said Susan Stewart, the Equine Canada coordinator for export market development.  “By exploring new methods and new target markets, we set the stage to increase the export of Canadian-bred horses and Canadian equine genetics in the future.”

The seminars are open to everyone. Advanced registration is required. The cost for each seminar is $55 per person and includes lunch and the seminar booklet. In addition, participants will be reimbursed 50% of their travel costs to attend the seminar through a cost-sharing program under the Equine Canada Export Market Development Strategy that is funded, in part, by Agriculture and Agri-Food Canada’s AgriMarketing Program. 

A member of the Semex Alliance, Gencor is a farmer-directed artificial insemination cooperative located in South-western Ontario, and the distributer of INRA Freeze, today’s most advanced semen freezing technology.

The University of Guelph’s Kemptville College campus offers the only Bachelor degree in Bio-Resource Management, majoring in Equine Management, in Canada. Kemptville College also offers courses for riding, coaching, horsemanship and horse industry technician certificates and more.

Advanced registration is required. For more information or to enroll, contact seminar organizers:

Barbara Daley at This email address is being protected from spam bots, you need Javascript enabled to view it   or (905) 726-2057
Susan Stewart at This email address is being protected from spam bots, you need Javascript enabled to view it or (613) 286-9394

This initiative is partially funded by the Agri-Marketing Program of Agriculture and Agri-Food Canada and is in support of Canada Brand for food and agriculture.


About Equine Canada Industry Division

Equine Canada Industry Division provides a structure for breed organizations and industry partners operating in Canada to unite as a coalition under the national federation of Equine Canada. It provides a forum from which to seek and exchange information between Equine Canada, Canadian stakeholders, the Government of Canada and foreign entities. The Industry Division works to promote and assist a vibrant equine industry and to affect policy in Canada. Breed organizations and industry partners share resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector and to ensure its future viability.

About Equine Canada

Equine Canada is Canada’s national governing body for equestrianism.  A member-driven, charitable institution, it is the executive branch of the Canadian Equestrian Team, and the national authority for equestrian competition; the national voice for recreational riders; and the national association for equine welfare, breeding, and industry.  Equine Canada is recognized by the Government of Canada, the International Equestrian Federation (FEI), and the Canadian Olympic Committee as the national organization representing equestrian sport and equine interests. For more information about Equine Canada, please visit www.equinecanada.ca.