The Equine Canada Export Market Development Strategy assists the Canadian equine industry by enhancing market opportunities for the benefit of all members. The aim is to strengthen Canada’s ability to access and compete in the global marketplace, make Canadian-bred horses and genetics recognizable around the world and help breeders rise above global competition. The Strategy involves generic activities that “brand” Canada as a quality producer of horses suitable for racing, FEI and non-FEI sport, breed-specific competition and breeding.

Equine Canada thanks the Government of Canada for supporting its long term international strategy through the AgriMarketing Program (AMP). The objective of the AMP is to enhance the Canadian agriculture, agri-food, fish and seafood sectors’ marketing capacity and competitiveness by assisting industry to identify market priorities and equip itself for success in global markets. The program is an important vehicle for bringing greater cohesion to individual associations’ marketing efforts to brand Canadian food and agriculture as a whole in international markets.